Last months the Ukrainian market of new cars demonstrates fading dynamics. According to the results of 5 months, the sales volume amounted to 32213 cars, which is only 9% more than a year ago. Everything goes to the fact that in the summer, sales growth may stop altogether. Symptoms of this already felt in May.
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In May, the leadership firmly held Toyota with an indicator of 12.5% of the market, but it also failed to increase sales. But Renault added almost 10% to the April result. Hyundai also improved its position, which in May became No. 3 on the Ukrainian market.
After the scandal with the certification, sales from Volkswagen fell sharply, which gave a chance to bypass its competitors. In May, sales were increased by Kia dealers (+ 25%), Ford (+ 42%), which eventually changed the alignment of forces in the Top-10 best-selling cars in Ukraine.
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The sales of premium brands also became more active. So, BMW was able to increase sales by 24% against the backdrop of a stagnating market, but it still could not catch up with Audi. Literally, in a step from the “Bavarians” there are also dealers Mercedes-Benz.
But the interest in the rest of the premium brands in May was very weak. The beginning of the season of holidays and a long weekend.
A completely different trend was in the budget segment. Here, actively added in sales Chery, Lada, Jac and even ZAZ.
Results of sales of new cars in April 2018.