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During the preparation and during the World Cup, KIA Motors has provided the 424 vehicle the organizing Committee of the FIFA World Cup™ to ensure that the upcoming world Cup, which for the first time in history will be held in Russia from 14 June to 15 July 2018. More – in the material Planet Today.
Ceremony of transfer of keys to representatives of FIFA and the organizing Committee of the tournament was held today in Moscow, the famous Russian Luzhniki stadium – there will also be the starting and final games of the upcoming championship. The ceremony was attended by representatives of FIFA and Russian organizing Committee, the legendary football player Nemanja Vidic, who played in the composition of “Manchester United” and Moscow “Spartak”, as well as President of KIA motors Rus Jeong-Won Jeong and the President of “Hyundai Motor CIS” On Ichun.
Provided for the official Park of the championship’s flagship sedan Quoris, Sorento crossovers Prime and Sportage, CEE’d hatchbacks and vans will provide transportation of players, officials, judges, team officials, and VIP guests during the tournament games which will be held in eleven cities of the Russian Federation.
In his speech at the ceremony, Mr. Jong Won Jung said, “Before the start of the world Cup in 2018 just a few days, and it is difficult to overestimate its importance for millions of football fans all over the world. We are very proud to contribute to the successful conduct of the championship, and sincerely hope that through this global event, the brand KIA will be closer to many people.”
“Kia Motors are our Official Partner since 2007 and we are grateful for the excellent work to ensure the transport fleet of the world football Championship in Russia this year.” – said at the ceremony, Jean-françois Pati, head of FIFA marketing services. – “Kia Motors plays an important role in the success of our events. KIA ensures smooth operation, providing transportation of players, media and officials during the championship. FIFA and Kia Motors share a common passion for football, and we are ready to share these emotions with the fans around the world.”
As a multi-year official automotive partner of FIFA, KIA also provides the necessary service for Park official tournament. For this purpose, a special service for prompt technical support, is able to promptly solve any arising with the car problems, and provide technology needed maintenance. All the official car Park of the tournament given the highest priority in official dealer centers of the brand, if necessary, correct any faults or damage. Responsible for providing operational support and selected 15 dealerships in the cities of the matches of the tournament. Mobile teams ready to respond to the request around the clock. The hotline posted on a special sticker in each official car Park of the championship.
The activities of the KIA brand in the framework of the agreement on the global sponsorship is not limited to the formation of the official Park of the tournament and ensuring its maintenance. March 29, 2018, KIA has introduced in Russia a special series of the most popular models (Rio, CEE’d, Soul, Optima, Sportage), dedicated to the world Cup. A limited edition these models, the special series offer a number of unique features of comfort and safety and advanced infotainment equipment. All cars special edition have exclusive badges Russia 2018 FIFA World Cup™, and lining their door sills decorated with logos of the tournament.
All dealerships in the country was a special event “Extra-time to win”, which allowed football fans to participate in the drawing of tickets for matches of the championship. In March and April, all football fans were invited to take part in a special test drives of the KIA crossovers and cars a special series. All who passed the test drive and checked in, was invited to the dealership for the raffle tickets and other prizes. Also in April, held a special contest “Total test drive good luck”, in which was raffled off tickets for one of the matches of the championship. In the framework of “Overtime”, held in may, buyers of new KIA cars were drawn at random more than 700 tickets of different categories.
In anticipation of the 2018 FIFA World Cup Russia™, KIA was held on children’s creative competition “Young referee”, which traditionally precedes the major FIFA tournaments. The national jury has selected 36 children from Russia. They will be joined young football fans representing 28 countries participating in the tournament. Before the matches the winners of the contest will be released on the box next to the stars of world football, holding the official ball of the world Cup.
In Yekaterinburg, Moscow, Nizhny Novgorod, Rostov-on-don and Samara in the days of the championship will be organized in the fan zone with special exhibits KIA, where anyone can check their accuracy on an attraction “Need accurate shot!”, and leave on a special stand in their wishes to the players. Visitors of the exposition can get acquainted with one of the models of KIA and sign up for a test drive at the dealership brand.
During the world Cup will be held an international tournament of Amateur teams on mini-football “KIA Champ into the Arena”. The Russian team for the second time participated in this global project KIA. At the national qualifying stage of the met teams representing the major cities of the matches of the 2018 world Cup. Team “LeBeau” from the Moscow region city of Lyubertsy won first place and will meet with the 16 best teams from different countries in Sochi. There, from 29 June to 2 July tournament for the international final. The participants of the international final will receive tickets to world Cup matches.
From 1 June to 15 July on the website www.football.kia.ru will host “Race predictions”. Anyone can make a prediction for the outcome of world Cup matches. As prizes tickets for the matches of the world Cup and Souvenirs.
Vivid emotions and the desire for success bring together the world’s most popular sports game, football, and the brand KIA. KIA Motors boasts a massive part in the most important sports tournament. Millions of people throughout the world will have the opportunity to get acquainted with the brand and understand its key principle – to create vehicles of the highest quality for those who are young at heart.
For the KIA brand, close cooperation with FIFA has the highest value. Under this long-term cooperation KIA shows itself to be a reliable and effective partner for many years providing equipment and service tournaments under the auspices of FIFA on different continents as the Official supplier of cars.