For many of the decade, Jaguar continues to be fully occupied doing items that was a bigger factor than glamorous: locating a generic turn to jump two design generations and produce its cars current, launching saloons against its deadliest rivals, convincing itself that SUVs were suitable for Jaguar and designing needed models.

Jaguar lines up J-Pace Sports utility vehicle to consider battle to Porsche Cayenne

Now it’s inside a different phase: allowing the cars whose greatest purpose (aside from profit) would be to carry the initial persona of Jaguar to generations to come. Barring the F-Type sports vehicle – which, given Ratan Tata’s keenness right from the start, seemed to be essential – the brand new phase begins with the I-Pace, which conveys boldness and technological grasp, and can extend through much bigger, more costly minimizing-volume creations that further build image and need. Prominent included in this will the forthcoming J-Pace.

If you wish to help remind yourself how important such image cars are, have a look back through Jaguar’s model roll-call.

Within this era, Jaguar faces new stuff. The mechanical and styling вЂtools’ that created the E-Type aren’t appropriate. Creating desire requires a new approach. The I-Pace sets the program. Cars such as the XJ, J-Pace and perhaps a brand new XK must extend your way.

Nine new Jaguars to anticipate in in the future

Find out more

Jaguar F-Pace review

Jaguar I-Pace review

Jaguar F-Type review