Mercedes-Maybach has confirmed that a new model will be revealed at the Beijing Motor Show later this month, which could be an all-new, bespoke SUV from Mercedes’ luxury arm.
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Teased on video, Mercedes promises that the new car will be the the ultimate in luxury. The short teaser edit reveals very little though, only hinting at the upcoming vehicle’s plush interior. We can just about make out the centre console – the twin grab-handle design of which is unique, and unseen before on any Maybach vehicle.
A Mercedes-Maybach SUV has been a point of speculation for some years now, though has been all but confirmed. At last year’s Detroit motor Show, Dr. Dieter Zetsche,Mercedes-BenzCEO, toldthe press: вЂњIвЂ™d like to say you will be seeing it, but IвЂ™ll leave it at that.вЂќ
With China now regarded as a key market for luxury SUVs, a reveal at the Bejing show makes sense for Mercedes.
MercedesвЂ™ chief designer Gorden Wagoner had previously told Auto Express that Maybach, like AMG, could have its own signature models rather than base them on existing cars. A new SUV would lend itself ideally to that, allowing Wagoner and his team to produce a vehicle that he describes as epitomising вЂњmodern luxuryвЂќ.
вЂњMercedes Maybach stands very much for modern luxury,вЂќ Wagoner told us, вЂњwhere other super-luxury competitors take a more traditional approach. The difference is that modern luxury is a bit more tasteful.вЂќ
In a separate interview with MercedesвЂ™ Vice President for Marketing, Dr. Jens Thiemer, he told Auto Express that electrification would also make its way into the Maybach brand. вЂњOur strategy for our sub-brand with Maybach is exactly on spot, itвЂ™s going perfectly well. Its much more than 10,000 cars we already sold with the derivatives of the S-Class – so the product portfolio will be extended.
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вЂњWe will, I call it, begin вЂEQ-ingвЂ™ our cars,вЂќ Theimer added. вЂњWe will also see electric cars from Mercedes-AMG and Mercedes-Maybach, so thatвЂ™s what we are thinking.
вЂњElectrification will of course hit every car and we have to be prepared. There will come a point in time where the complete portfolio will become electrified вЂ“ whether its plug-in hybrid or pure electric engines.вЂќ
What do you think of the new raft of super-luxury SUVs heading our way? Let us know in the comments below…